Privacy Policy

1. Who We Are

Voodoo Ink is a tattoo and body piercing studio operated by Matt Burton as a sole trader.

Matt Burton, trading as Voodoo Ink, is the data controller responsible for the personal information we collect and use.

Business Address: 50 High Street, Lincoln, LN5 8AN

Telephone: 01522 510488

We are committed to protecting your personal information and handling it responsibly in accordance with UK Data Protection legislation, including the UK General Data Protection Regulation (UKGDPR) and the Data Protection Act 2018.

2. What Personal Information We Collect

When you contact, visit or book an appointment with Voodoo Ink, we may collect:

Contact details: Your name, date of birth, address, telephone number and email address, where provided.
Appointment information: Details of your tattoo or piercing, appointment dates, quoted prices, deposits and relevant communications.
Health information: Medical conditions, allergies, medications and other health information relevant to assessing whether a tattoo or piercing can be performed safely.
Consent records: Signed tattoo and piercing consent forms, including parental or guardian consent where required.
Photographs: Images of tattoos or piercings taken with your permission, including separate consent for promotional publication.
Marketing preferences: Your choice about receiving promotional text messages and any subsequent withdrawal of consent.
Website information: Technical information collected through cookies and similar technologies when you visit our website.

We collect only the information reasonably necessary for providing our services, maintaining appropriate records, communicating with clients and meeting applicable legal obligations.

3. Why We Use Your Personal Information

We use your personal information for the following purposes:

To respond to enquiries, arrange appointments and provide tattooing and body piercing services.
To assess health information and identify potential risks before carrying out a procedure.
To maintain consent forms, treatment records and other information needed for safety, insurance and legal purposes.
To manage payments, business administration and any complaints.
To publish photographs of tattoos or piercings where you have given separate permission.
To send promotional text messages where you have specifically opted in. You can withdraw this permission at any time.
To operate, secure and improve our website, including managing cookies and visitor preferences.

We process personal information under the appropriate UK GDPR lawful bases, including contractual necessity, legal obligations, legitimate interests and consent where applicable. Health information is subject to additional protections because it is special category personal data.

5. How We Store and Protect Your Information

We take reasonable steps to protect the personal information entrusted to Voodoo Ink.

Paper records: Tattoo and piercing consent forms, including medical information, are stored securely at our studio, with access restricted to authorised personnel.
Appointment diaries: Paper diaries containing client names, appointment details and contact information are kept within the studio.
Electronic communications: Emails, messages and other electronic records are managed through the business accounts and devices used by Voodoo Ink.
Access: Personal information is accessed only when necessary for providing services, managing appointments, maintaining records or fulfilling legal obligations.
Disposal: Paper records are securely destroyed when they are no longer required. Electronic information is deleted when it is no longer needed, subject to applicable legal and insurance requirements.

We do not sell our clients' personal information.

6. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, regulatory and insurance requirements.

Tattoo and piercing consent forms: These include medical information and are retained in accordance with applicable legal and insurance requirements. We are reviewing our retention schedule to establish the appropriate period.
Appointment diaries: Paper appointment diaries are normally retained for one year after use, then securely destroyed.
Emails and messages: These are retained only while needed for enquiries, appointments, customer service, business administration or applicable legal obligations.
Marketing information: We retain relevant contact details and consent preferences while you remain subscribed to promotional messages. If you opt out, we may retain a minimal record of your preference to prevent further marketing.
Photographs: Images used with permission in our portfolio or promotional materials are retained while required for those purposes, subject to applicable rights and withdrawal requests.

When information is no longer required, we securely destroy or delete it.

7. Photography and Marketing Consent

Photography

With your permission, Voodoo Ink may photograph completed tattoos or piercings for our portfolio, website, social media pages and promotional materials.

Permission for promotional photography is entirely optional and is recorded separately on our consent forms. Refusing permission will not affect the service you receive.

For clients under 18, appropriate permission from a parent or legal guardian is also required before photographs are used for promotional purposes.

You may withdraw your permission for future use by contacting us. We will take reasonable steps to remove photographs from platforms under our control where applicable, although we cannot guarantee removal of material previously shared by third parties or distributed in print.

Marketing Communications

We may send promotional text messages about appointment availability, offers and studio news to customers who have actively opted in.

Marketing consent is optional and separate from consent to receive a tattoo or piercing.

You can withdraw your marketing consent at any time by replying STOP to a promotional message or contacting us at voodoo-ink@outlook.com.

We do not sell customer contact details or use medical information for marketing purposes.

8. Website Cookies and Tracking Technologies

Our website, www.voodooink.online, is hosted by Wix and uses cookies and similar technologies to support website functionality and certain third-party services.

Our website's cookie scanner has identified the following services:

Wix CMS: Used to support essential website functionality.
Google Maps: A third-party mapping service that may collect technical information, such as your IP address, when map content is loaded.

We use Usercentrics to manage cookie consent preferences.

When visiting our website, you can accept or decline non-essential cookies through our cookie consent banner. You can also review or change your choices using the privacy settings icon on our website.

Where required by law, non-essential cookies and similar technologies should only be activated after you have provided the appropriate consent.

Further information about the services identified on our website is available through the cookie consent settings.

You can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

9. Sharing Your Personal Information

Voodoo Ink does not sell or rent customers' personal information.

We may share relevant personal information with third parties where necessary for legitimate business purposes or to meet applicable legal obligations.

These may include:

Service providers: Companies providing website hosting, email, telecommunications and payment processing services.
Insurance providers: Our insurer or its representatives where information is reasonably necessary to investigate or manage an insurance claim.
Professional advisers: Accountants, solicitors or other advisers where their services require access to relevant information.
Public authorities: Regulators, law enforcement agencies or other authorities where disclosure is legally required or otherwise lawfully justified.
Website services: Third-party providers such as Wix and Google Maps, where their services are used on our website.

We aim to share only the information necessary for the relevant purpose and take appropriate steps to protect personal information when working with third-party service providers.

Some digital service providers may process information outside the United Kingdom. Where applicable, international transfers must be supported by appropriate data protection safeguards.

10. Your Data Protection Rights

Under UK data protection legislation, you have certain rights concerning the personal information we hold about you.

Depending on the circumstances, these may include:

Right of access: You can request a copy of the personal information we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete information.
Right to erasure: You can request deletion of your personal information where the law allows.
Right to restrict processing: You can ask us to limit how we use your information in certain circumstances.
Right to object: You can object to certain uses of your information, including direct marketing.
Right to data portability: You may be entitled to receive certain information in a portable format.
Right to withdraw consent: Where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing carried out beforehand.

These rights are not absolute. For example, we may need to retain certain consent forms or treatment records where justified by applicable legal obligations or legal claims.

To exercise your rights, please contact us at:

voodoo-ink@outlook.com

We will normally respond to requests within one calendar month, in accordance with applicable data protection requirements.

If you are unhappy with how we handle your personal information, you can complain to the Information Commissioner's Office (ICO):

Website: www.ico.org.uk

11. Contact Details and Policy Updates

If you have any questions about this Privacy Policy, how we handle your personal information, or wish to exercise your data protection rights, please contact:

Matt Burton, trading as Voodoo Ink
50 High Street
Lincoln
LN5 8AN

Email: voodoo-ink@outlook.com
Telephone: 01522 510488
Website: www.voodooink.online

We may update this Privacy Policy from time to time to reflect changes in our business practices, services or applicable data protection requirements.

The latest version will be available on our website.

Last updated: 25 October 2026